Finding the right balance between a lively personality and professional competencies is like finding the perfect sprinkles-to-ice cream ratio. Overdo the playfulness and it becomes overwhelming; too little, and you risk being vanilla. But with the right balance, you create magic 🪄.
Read MoreThroughout my tenure at Mashable, I took on some projects outside of my branded content wheelhouse, including these arts & entertainment projects. Note: All of my recaps of ‘The Voice’ can be found on Mashable.com, if you’re feeling some reality television nostalgia.
Read MoreTo help Capital One establish its brand as reputable and reliable, I featured two extremely established family-owned businesses in this video series.
Read MoreIn partnership with Adobe, I created a series of video interviews with C-Suite execs across different industries, honing in on their creative process, differentiators and current marketing trends.
Read MoreDuring my tenure at Mashable, I worked with in-house and freelance video production teams to create various video projects for brands such as Conagra, Intel, Adobe and American Greetings. For these projects, I researched background information to provide videographers, led on-site interviews, provided copy and animation guidance.
Read MoreIn partnership with Paypal, I created several city guides to showcase venues that accept PayPal as a payment method. Additionally, these articles help position Paypal as a brand that understands and appreciates the unique cultures of different cities.
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