— Community · Brand · Strategy

I build communities, programs, and experiences people want to be part of.

Community isn't a side dish. It's how products become movements and customers become champions. 12+ years across edtech and SaaS.

Lindsay Rothfeld
Currently
Community Strategy·Brand & Comms·Programs & Events·Advisory
Edtech & SaaS · Remote
What I do

Where community, storytelling, and product adoption meet.

A decade of helping organizations create the kinds of experiences that make people feel seen, useful, and part of something bigger.

01

Build communities people belong to

Ambassador programs, member journeys, advocacy systems.

02

Launch programs that drive growth

Events, onboarding, product-led activation, field moments.

03

Turn insight into momentum

Feedback loops, adoption strategy, cross-functional execution.

04

Make the work visible

Narrative development, campaigns, executive storytelling.

Let's work together

Have a community you want to build — or rebuild?

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