Scaling ambassador programs
Two established programs unified into one engaged system
Nearpod and Flocabulary each had a beloved ambassador program — the PioNears and the Flocab Squad — with overlapping members and confusingly different perks. After Nearpod acquired Flocabulary, merging them risked alienating the educators who made them work in the first place. The program also needed real day-to-day rituals, not just a badge and a welcome email.
- 01
Integration strategy for combining two ambassador communities into a shared system.
- 02
PioNear Appreciation Days — designed and ran an annual multi-day virtual summit, end-to-end.
- 03
Flocabulary certification program design and launch, mirroring Nearpod's existing structure.
- 04
Tiered certification levels to drive ongoing engagement beyond the initial credential.
- 05
Onboarding redesign — Welcome Webinar series, activity tracks, and 1:1 mentor matching.
- 06
#NearpodWednesday campaign, creating a consistent rhythm for community participation.
- →Grew to 300 PioNears across 18 countries without diluting the experience.
- →Engagement metrics held at pre-merge levels — even as scale doubled.
- →PioNears became a recognized voice in product, marketing, and PR — speaking at the industry's most competitive trade shows on the brand's behalf.
