Communication as infrastructure, not just output
Initiatives I took on as a leader while running community and corporate comms
When the company changes, the story has to change with it. Five years of hypergrowth, a global pandemic, and two acquisitions meant the narrative kept shifting under our feet — and customers, employees, and the market were all watching. Communication couldn't just be output. It had to be infrastructure.
- 01
Led communications during high-stakes company moments — owning internal and external comms through Nearpod's acquisition by Renaissance, the Flocabulary integration, COVID-19 response, and ongoing org changes. Executive messaging, company-wide announcements, department head briefings, customer and partner comms, and PR coordination all rolled up here.
- 02
Built the internal communication infrastructure — hosting and structuring the AMA segment of weekly all-hands, creating employee-facing content to reinforce priorities and wins, and equipping leaders with tools to communicate effectively with their teams. The goal: make communication a shared responsibility, not a top-down broadcast.
- 03
Defined and scaled the company narrative across brand touchpoints — led the redevelopment of the foundational pages (About Us, Careers, Community) that became narrative anchors, and audited corporate messaging for consistency, value alignment, and a clear post-acquisition story.
- 04
Bridged brand values and employee experience — partnered with HR on culture and EVP initiatives, served on internal committees post-acquisition, and designed engagement rituals that connected people to the brand. #NearpodWednesday started internally and became an external campaign.
- 05
Led DEI and community-driven initiatives — served on the Racial Justice task force, produced content for cultural observances, and led a student-facing Black History Month Rap Contest that drove 1,200+ entries, thousands of social impressions, and local news coverage. Rebuilt and diversified the ambassador community post-merger.
- 06
Acted as a connective layer across functions — functioned as an internal consultant across leadership, product, marketing, and HR, surfacing success stories and aligning messaging so the story we told externally was one employees recognized from the inside.
- →Maintained brand trust and a consistent voice through two ownership changes and a global pandemic.
- →35% increase in engagement in internal events through new rituals and formats.
- →#NearpodWednesday grew from an internal ritual into a recurring external brand moment.
- →Black History Month Rap Contest drove 1,200+ student entries, thousands of social impressions, and local news coverage.
- →Rebuilt the ambassador community post-merger into a broader, more inclusive educator base.