← Selected work
Nearpod → Renaissance

Communication as infrastructure, not just output

Initiatives I took on as a leader while running community and corporate comms

Role
Communications & Brand Lead
Initiatives I took on as a leader while running community and corporate comms — not a separate title.
Year
2018 — 2023
2
ACQUISITIONS NAVIGATED
35%
LIFT IN INTERNAL EVENT ENGAGEMENT
1,200+
BLACK HISTORY MONTH RAP ENTRIES
The challenge

When the company changes, the story has to change with it. Five years of hypergrowth, a global pandemic, and two acquisitions meant the narrative kept shifting under our feet — and customers, employees, and the market were all watching. Communication couldn't just be output. It had to be infrastructure.

The approach
  1. 01

    Led communications during high-stakes company moments — owning internal and external comms through Nearpod's acquisition by Renaissance, the Flocabulary integration, COVID-19 response, and ongoing org changes. Executive messaging, company-wide announcements, department head briefings, customer and partner comms, and PR coordination all rolled up here.

  2. 02

    Built the internal communication infrastructure — hosting and structuring the AMA segment of weekly all-hands, creating employee-facing content to reinforce priorities and wins, and equipping leaders with tools to communicate effectively with their teams. The goal: make communication a shared responsibility, not a top-down broadcast.

  3. 03

    Defined and scaled the company narrative across brand touchpoints — led the redevelopment of the foundational pages (About Us, Careers, Community) that became narrative anchors, and audited corporate messaging for consistency, value alignment, and a clear post-acquisition story.

  4. 04

    Bridged brand values and employee experience — partnered with HR on culture and EVP initiatives, served on internal committees post-acquisition, and designed engagement rituals that connected people to the brand. #NearpodWednesday started internally and became an external campaign.

  5. 05

    Led DEI and community-driven initiatives — served on the Racial Justice task force, produced content for cultural observances, and led a student-facing Black History Month Rap Contest that drove 1,200+ entries, thousands of social impressions, and local news coverage. Rebuilt and diversified the ambassador community post-merger.

  6. 06

    Acted as a connective layer across functions — functioned as an internal consultant across leadership, product, marketing, and HR, surfacing success stories and aligning messaging so the story we told externally was one employees recognized from the inside.

The outcome
  • Maintained brand trust and a consistent voice through two ownership changes and a global pandemic.
  • 35% increase in engagement in internal events through new rituals and formats.
  • #NearpodWednesday grew from an internal ritual into a recurring external brand moment.
  • Black History Month Rap Contest drove 1,200+ student entries, thousands of social impressions, and local news coverage.
  • Rebuilt the ambassador community post-merger into a broader, more inclusive educator base.
Next case study

Scaling ambassador programs